I have had the opportunity to touch each phase of the journey below in some way or another. Check out specific projects within the journey.
The value of research on a project is limitless. It is an understanding of the current state and the needs of an ideal state as well as constraints.
The journey map provides key insights into the areas of improvement and opportunity when charted.
Through a clear understanding of business goals, the ideal state must be designed and tested to prove its value.
Working closely with development teams, UI and IA designs are well documented to ensure a great outcome.
After a full audit of the client’s existing brand position, a brand is either refined or created to align with their business goals and to ensure they are a differentiator in their field.